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Founders in Web3 talk about liquidity as if it only applies to tokens, markets, and capital flows. The blind spot is obvious. They ignore the....
Most founders delay PR because they assume it’s something you only do after you raise money, hit milestones, or “become big enough.” In reality, the....
Most founders overestimate creativity and underestimate structure. They think journalists are waiting for a clever opener or a beautifully worded story. They aren’t. Editors scan....
A press release isn’t an ad, and it isn’t a story written for yourself.It’s a statement built to earn space, not buy it.In an ecosystem....
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