Founders in Web3 talk about liquidity as if it only applies to tokens, markets, and capital flows. The blind spot is obvious. They ignore the....
Web3 marketing looks noisy on the surface. Campaigns promise hype. Influencers promise visibility. Agencies promise “exposure.” Founders buy impressions, clicks, and trending tags, then wonder....
Most teams don’t fail because of lack of talent. They fail because they run on intuition long past the point where intuition can carry the....
Most founders delay PR because they assume it’s something you only do after you raise money, hit milestones, or “become big enough.” In reality, the....
Most projects prepare for a token launch like it’s a finish line. In reality, it’s the start of a visibility marathon. The gap between a....
Most decks focus on product and potential. Investors care about proof and perception. Before they read your whitepaper, check your traction, or look at your....
Fundraising rarely dies because investors stop caring. It dies when credibility fades.In the noise of pitches, updates, and shifting market sentiment, the startups that raise....
Most founders overestimate creativity and underestimate structure. They think journalists are waiting for a clever opener or a beautifully worded story. They aren’t. Editors scan....
Most press releases fail because they try to sound important instead of being undeniable. They perform confidence instead of demonstrating it. They read like wishful....
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