media strategy

Most founders delay PR because they assume it’s something you only do after you raise money, hit milestones, or “become big enough.” In reality, the....

Fundraising rarely dies because investors stop caring. It dies when credibility fades.In the noise of pitches, updates, and shifting market sentiment, the startups that raise....

Most press releases fail because they try to sound important instead of being undeniable. They perform confidence instead of demonstrating it. They read like wishful....