Web3 marketing looks noisy on the surface. Campaigns promise hype. Influencers promise visibility. Agencies promise “exposure.” Founders buy impressions, clicks, and trending tags, then wonder....
Most founders overestimate creativity and underestimate structure. They think journalists are waiting for a clever opener or a beautifully worded story. They aren’t. Editors scan....
Most press releases fail because they try to sound important instead of being undeniable. They perform confidence instead of demonstrating it. They read like wishful....
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